One of the biggest problems with social media? The temptation to use tools like Facebook and Instagram—and yes, they really can be tools—as one-way platforms. Many organizations use them as a soapbox to talk to their audiences, not with them. It’s easy to take to your social media outreach and use it as a place to throw down your soapbox and preach to the people instead of leveraging these systems to start conversations . But what if there were another way? Sure, social is a great place to get your message out there. But you can build on the momentum you create by pivoting away from being a talking billboard and toward a two-way connection. Build new relationships and engage with your followers—and followers of your followers! Have actual conversations with people. Begin slowly at first by replying to others’ posts, or comments within groups. Use the same hashtags your community does to broaden your reach. Start following those hashes and individuals who help spread the word about your organization, then make sure you are starting authentic conversations with others who are passionate about your mission. Here’s an action item to get you started: Go back to the last 5 people who followed your account and ask them an authentic question. See how that can spark a conversation and strengthen that budding relationship. Because when you just spew your message online without engagement, you can lose impact and followers. (If you have ever been in a one-way relationship you know how weird it can be.) Don’t let your social accounts fall into that trap.
One of the biggest problems with social media? The temptation to use tools like Facebook and Instagram—and yes, they really can be tools—as one-way platforms. Many organizations use them as a soapbox to talk to their audiences, not with them. It’s easy to take to your social media outreach and use it as a place to throw down your soapbox and preach to the people instead of leveraging these systems to start conversations . But what if there were another way? Sure, social is a great place to get your message out there. But you can build on the momentum you create by pivoting away from being a talking billboard and toward a two-way connection. Build new relationships and engage with your followers—and followers of your followers! Have actual conversations with people. Begin slowly at first by replying to others’ posts, or comments within groups. Use the same hashtags your community does to broaden your reach. Start following those hashes and individuals who help spread the word about your organization, then make sure you are starting authentic conversations with others who are passionate about your mission. Here’s an action item to get you started: Go back to the last 5 people who followed your account and ask them an authentic question. See how that can spark a conversation and strengthen that budding relationship. Because when you just spew your message online without engagement, you can lose impact and followers. (If you have ever been in a one-way relationship you know how weird it can be.) Don’t let your social accounts fall into that trap.
In case you hadn’t seen these (and also for my friends at Adventure Film ), here are a couple of must-see running movies from Joel Wolpert: Geoff Roes: Slogging to the Top
Well, this weekend's activities took me to The Summit Course at Cordierra in Edwards which proceeded to kick my sorry ass and let me know that I am not only a poor excuse for a golfer but a bit of a fish-out-of-water when it comes to hangin' with the social elite. I was deemed the first person to sport a chain wallet and earrings (gender: male) to grace the links at Cordierra and am certain that I would have been booted from the joint post-haste had I not been among the company of aforementioned "social elite". It was like caddy "day" at the pool in Caddyshack. Without the boobs and Baby Ruth, of course. I shot about 150 (if you don't count the 73 Mulligans) and managed to donate about 36 balls to the surrounding wilderness. I am definitely no Danny and try as I might, I simply couldn't bring myself to "be the ball". I did carve some wicked divots, however… so the groundskeeper is assured a job for a few more weeks at least. After doing my damnedest to bring shame to my family (both Ma and Pa are excellent golfers), I took in the new film Blue Crush which is not going to win any awards (unless, of course, the Academy is adding "Best Fat Man in a Speedo" or "Teeny-Weeniest Bikini" to their agenda). Which, come to think of it, might not be such a bad idea…
020827 | tuesday
020902 | monday
